SPORTS VIDEOGRAPHY
MAZDA 3
REMNANTS

REMNANTS is an experimental short film that serves as a video journal of 2020, capturing the unconventional nature of the year on a more grounded, personal level with the footage, whilst juxtaposing it with the mainstream media with the usage of the audio track. This film is meant to document the day to day life of what it’s like to live in a pandemic, and how a major city like Toronto has been logistically and economically affected by COVID-19, and how that trickles down from the big corporations all the way onto the everyday citizen. This film also explores the dynamic and duality between the mainstream media and the experiences as consumers of that media, and how that is affected in their responses to one another. As the film takes on a journal-like presentation of the year and its corresponding events, it provides viewers with not only a summary of 2020, but also an opportunity to reevaluate, respond and reflect in their own unique ways based on their own thoughts and experiences they have had throughout the year.

2020 has undeniably been a very difficult year for everyone, and it would be ignorant to say it wasn’t. A year of a deadly pandemic and strict lockdown procedures was something no one could have foreseen. By producing a film that mimics a documentary/video journal, what is taken out of the film and how it is interpreted by viewers is entirely dependent on the individual viewing it, rooted in our own thoughts and experiences. This is a film that can be seen in the eyes of an impartial voyageur going through the Downtown Toronto area in the height of a pandemic, and how these particular locations throughout the city in their relevant stillness and quietness forces viewers to wonder when, if ever, we will ever go back to the hustle and bustle the city is known for. To display this work in a public context would invite viewers to not see and associate 2020 and COVID as an inherently bad thing, but rather as a time for reflection, recollection, and self-evaluation.

NIKE, BY YOU

A short advertisement study that explores the expansion of the screen and the usage of a dual-channel video. This advertisement relies on the way both channels play off each other formally, creating a video that more-so shows two sides of the same coin. While the product itself remains the same, the way both channels are shot provide a different mood in each setup. 

CANADA DRY - FLY

A short commercial that parodies the way products are presented and portrayed to the audience through the use of music, editing and cinematic techniques. By presenting a particular product in a certain way allows the consumers to think and respond emotionally to the presented product, in turn, through the hijacking of our shared pathos, creates a commercial that forces viewers to want to need and buy the product. 

Ultimate Mashup
Soundscape
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